Ad Grants
The Google Ad Grants Certified Professionals Community was designed to enhance the Ad Grants experience for professionals and Grantees alike. This community recognizes the network of agencies, consultants and trainers who look after nonprofits globally, and connects Grantees to recommended professionals through our Community Directory.
Value to Grantees
As a Grantee, it is critical to understand what you can expect from an agency relationship and to ask the right questions of potential partners. In addition to connecting you with Certified Professionals through our Community Directory, we’ve created a guide to help you navigate the process of selecting and working with the right partner.
Inclusion on Ad Grants' public directory of certified agencies, consultants, and trainers
Designation as a trusted professional to feature on your website and materials
Exclusive access to a variety of channels including:
Private online community forum
Live office hours
Opportunities to partner at events
Features in spotlights, case studies or newsletters
Exclusive access to a robust repository of approved Google Ad Grants marketing materials and content for use in your Ad Grants trainings and client engagements.
You must apply to be considered for the Google Ad Grants Certified Professionals Community. We will evaluate submissions based on a variety of factors to maintain a high standard for the community. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time.
Please note, this global program is conducted in English only.
Complete the application with your company name, website, contact information, services offered, experience with Google Ad Grants and your commitment to the nonprofit community. Please note we will be looking for a minimum of 10 managed Ad Grants accounts for agency and consultant professionals. If certified, your profile information will be shared on our Community Directory.
Demonstrate good stewardship of Google Ad Grants by effectively representing program values and goals. For agencies and consultants: meet and maintain quality and performance thresholds; demonstrate strong overall account management in Ad Grants fundamentals, including best-in-class account structure, high quality, and a performance-based approach with an emphasis on conversion tracking.
Google Ad Grants is a unique Google Ads program with distinct guidelines and policies. While basic Google Ads knowledge is fundamental, Ad Grants-specific expertise helps nonprofits utilize their grant to drive meaningful outcomes online. Ad Grants fluency will be assessed through the application submission.